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Cher Lloyd – “Swagger Jagger” Video Premiere

Published July 01st 2011
Filed under Videos

The official video for Cher Lloyd’s debut single, Swagger Jagger, just premiered on her official VEVO channel. The video is very colourful with lots of animated designs moving around her as she performs the song. The performance scenes are made to look like her X Factor performances with dancers behind her while she pulls her strange faces for the camera.

However, Syco have got it wrong again. They undoubtedly have no idea how to market an artist properly and have aimed Cher at the wrong age group. It’s too “young” and won’t appeal to the same people who loved Cher’s first X Factor audition. It tries too hard to incorporate what Cher Lloyd is about.

It’s hard to see how a song like this will become a success, as it becomes extremely annoying, very quickly.

Swagger Jagger is to be released through Syco Music followed by Cher’s debut album in September.

The Wanted – “Glad You Came”

Published July 01st 2011
Filed under News

The single cover for Glad You Came, The Wanted’s second single from their forthcoming second studio album, was revealed today:

Glad You Came is out July 10th through Geffen Records.

Diana Vickers Leaves RCA Records

Published July 01st 2011
Filed under News

Diana Vickers has parted ways with her record label, RCA Records, months after she started recording material for her second album.

Songs From The Tainted Cherry Tree, Diana’s number one debut album, failed to sell what RCA had expected even after trying to rescue the album campaign by releasing a brand new song during The X Factor last year. The single, My Wicked Heart, failed to become a success following an X Factor performance and plans to re-release the album were scrapped in favour of moving onto its follow up.

Diana announced the news via her Tumblr:

yo guys! I just want to let you know what the crack is at the moment down in the vickers camp. Myself and RCA have decided to part company, purely based on a creative level. I will always be really thankful for the time we’ve spent together and the support they’ve given me. But, I’ve grown up a lot since the first album and whilst the past couple years have been a lot of fun and a great success, I’m now ready to take a wander down a different, very exciting path! In order to grow, this change has to be made.

I’m so proud of where the second album is right now and I’m counting down the minutes until it’s all ready and you guys can finally hear it! I’ve been having the best time over the past 6 months- being creative, working with so many inspirational people, falling in love with LA and growing as an artist.

I just got back from the INCREDIBLE Arcade Fire gig at Hyde park they bloody rocked it. Up early for studio tomorrow so need my rest ! Love always to all my amazing fans. Diana xx

leave you with this

It seems RCA have let Diana keep the new tracks she recorded, in order to take them with her to her new label which has yet to be revealed.

Hopefully the new album will be of the same standard as her debut and manages to find much more success.

On Air/On Sale?

Published June 27th 2011
Filed under Polls

Recently there’s been a lot of discussion online about whether the On Air/On Sale method of releasing singles is a better approach than the traditional way of the single being played on air and then going on sale at a later date. It’s definitely a good way to reduce illegal downloads of singles and reduce the chances of singles leaking weeks before release. However, while it can increase single sales in the long run, the chart run and peak position for singles is greatly effected. This has been demonstrated most recently with smaller artists such as The Saturdays and Nicola Roberts.

The Saturdays’ latest single Notorious, while peaking at number 8, has been dropping down the chart since its On Air/On Sale release in May, but it’s starting to rise now that it has reached the physical CD release this week. At the moment Notorious is sitting at number 21 on the UK singles chart but by Sunday it will be clear whether On Air/On Sale worked in The Saturdays’ favour.

Should more artists switch to On Air/On Sale?

View Results

Britney Spears – “I Wanna Go” Video Premiere

Published June 22nd 2011
Filed under Videos

Britney’s new video for I Wanna Go, the third single taken from Femme Fatale, premiered today on her official VEVO channel.

It’s definitely one of the best videos Britney has done for a long time as she seems a lot more normal, less frightened and shows some personality for once, especially in the little scene at the start. She looks “human” and more aware of her surroundings in comparison to the “spaced-out” Britney we’ve seen since the Black Out era.

Britney looks very Avril Lavigne circa 2007 with the pink streaks in her hair, and the scene where she climbs onto the taxi is almost like a homage to Sk8er Boi.

The video manages to be quite funny in parts, not only by Britney’s actions, but little details such as “Crossroads 2: Cross Harder” showing at the cinema, makes it less boring than her recent videos.

I Wanna Go is available now on iTunes worldwide.

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