Cher Lloyd – “Swagger Jagger” Video Premiere
Published July 01st 2011
Filed under Videos
The official video for Cher Lloyd’s debut single, Swagger Jagger, just premiered on her official VEVO channel. The video is very colourful with lots of animated designs moving around her as she performs the song. The performance scenes are made to look like her X Factor performances with dancers behind her while she pulls her strange faces for the camera.
However, Syco have got it wrong again. They undoubtedly have no idea how to market an artist properly and have aimed Cher at the wrong age group. It’s too “young” and won’t appeal to the same people who loved Cher’s first X Factor audition. It tries too hard to incorporate what Cher Lloyd is about.
It’s hard to see how a song like this will become a success, as it becomes extremely annoying, very quickly.
Swagger Jagger is to be released through Syco Music followed by Cher’s debut album in September.
Britney Spears – “I Wanna Go” Video Premiere
Published June 22nd 2011
Filed under Videos
Britney’s new video for I Wanna Go, the third single taken from Femme Fatale, premiered today on her official VEVO channel.
It’s definitely one of the best videos Britney has done for a long time as she seems a lot more normal, less frightened and shows some personality for once, especially in the little scene at the start. She looks “human” and more aware of her surroundings in comparison to the “spaced-out” Britney we’ve seen since the Black Out era.
Britney looks very Avril Lavigne circa 2007 with the pink streaks in her hair, and the scene where she climbs onto the taxi is almost like a homage to Sk8er Boi.
The video manages to be quite funny in parts, not only by Britney’s actions, but little details such as “Crossroads 2: Cross Harder” showing at the cinema, makes it less boring than her recent videos.
I Wanna Go is available now on iTunes worldwide.
Nadine Coyle – “Insatiable” Video Premiere
Published October 03rd 2010
Filed under Videos
The video for Nadine Coyle’s long awaited debut single Insatiable, premiered today on 4Music. Like the song itself, it’s a bit uneventful and somewhat boring.
The whole video consists of Nadine behind a microphone stand with different backgrounds and outfits throughout the video. It doesn’t look like the sort of video an artist would make for their debut single, especially coming out of a hugely successful girlband. It looks more like the type of video an artist would make towards the end of an album campaign when its only purpose is to promote a tour and keep the album selling, but not with the intent of the single becoming a huge success.
Insatiable sounds like it belongs in 2004/2005 when the charts were saturated with a million Since U Been Gone’s. It doesn’t sound current and if it wasn’t Nadine fronting it, it would struggle to become a hit. It might even struggle to become a hit regardless of Nadine, judging by the reception the song has received so far.
Insatiable will be released on November 1st followed by the album of the same name on November 8th.
Cheryl Cole – “Promise This” Music Video
Published September 19th 2010
Filed under Videos
Cheryl Cole’s music video for Promise This, the lead single from her upcoming album Messy Little Raindrops, premiered last night after The Xtra Factor.
The video keeps a similar theme to the 3 Words era, but also fits the song perfectly. While the song is uptempo, lyrically it’s quite dark and the video enforces this very well.
The Saturdays – “Higher” Music Video
Published September 19th 2010
Filed under Videos
The Saturdays’ video for the album version of Higher (not featuring Flo Rida), premiered last night. Shot at Fox Studios in L.A., Higher is their most expensive video yet.
The video didn’t involve much of a storyline. The girls seem to be stuck in traffic but they decide to get out of the car and walk instead. They then sing and dance through the streets of fabricated set of New York before arriving at a street party at the end.
The Saturdays official Twitter announced that the Flo Rida version of the video will premiere soon.
