The official video for Cher Lloyd’s debut single, Swagger Jagger, just premiered on her official VEVO channel. The video is very colourful with lots of animated designs moving around her as she performs the song. The performance scenes are made to look like her X Factor performances with dancers behind her while she pulls her strange faces for the camera.

However, Syco have got it wrong again. They undoubtedly have no idea how to market an artist properly and have aimed Cher at the wrong age group. It’s too “young” and won’t appeal to the same people who loved Cher’s first X Factor audition. It tries too hard to incorporate what Cher Lloyd is about.

It’s hard to see how a song like this will become a success, as it becomes extremely annoying, very quickly.

Swagger Jagger is to be released through Syco Music followed by Cher’s debut album in September.